The Leather Doctor Blog

The Leather Doctor named as finalist.

Wednesday, October 12, 2016 - 16:39
Leather Doctor Franchise

The Leather Doctor has won finalist status in two separate categories at the prestigious Franchise Council of Australia's ‘2016 Excellence in Franchising Awards' held at the National Convention Centre in Canberra. 

The Leather Doctor was a finalist in the ‘Franchise Innovation’ category and also in the top section of ‘Australian Franchisor of the Year Award’. It was a close battle with the eventual winner Poolwerx.

The Leather Doctor Road to Success - Dotting the I’s and Crossing the T’s

Tuesday, October 11, 2016 - 07:18
Leather Doctor Franchise

It might not be obvious to the customer but for franchisees the Leather Doctor team offers not only reliability and support but also creativity. Our state of the art laboratory and training room is based at our Gold Coast HQ, where our logistics team is solely responsible for the management of our products and processes to the franchisees. Intellectual property, including relevant trademarks and logos is safe guarded by Ivan Poole Lawyers who are specialists in this specific legal area.

The Leather Doctor Road to Success - The Team

Monday, October 10, 2016 - 08:40
Leather Doctor Franchise

The success of The Leather Doctor doesn't rest solely on the shoulders of the franchisees. Without a dedicated support team The Leather Doctor dream might of just become another passing fad. Leaving a lot of disgruntled small business owners out of pocket. So our franchiser employees completed personality profiles and had their skill sets accurately assessed.

The Leather Doctor Road to Success - We’ve got you covered

Sunday, October 9, 2016 - 15:41
Leather Doctor Franchise

When you create and then activate a franchise service like the Leather Doctor it becomes an obsession to offer the complete service. So what would make the "icing on the cake" for an already innovative franchiser? Care Cover is a commercial business partner and sister company of The Leather Doctor. It offers Accident Protection Plans which cover the client’s furniture for accidental damage- damage not covered by the Manufacturer under warranty.

The Leather Doctor Road to Success - Our marketing gets the right people

Sunday, October 9, 2016 - 14:11
The Leather Doctor Beginning

We needed to make better use of digital mediums including social media. Our potential audience, on social media is huge. Anything generating a positive message or opportunity, like a crisp, smart photo or video clip makes great content and attracts interest. For the Leather Doctor, it's a team of four who develop such content. Casey Reid, Delphine Byrne (external creative), Paul Broben (external marketing consultant & visual media) and Kate Pullen (external digital).